![]() ![]() The study recommended researching other factors such as the Corporate Image, Customer Trust and others, in addition to studying the impact of the cultural dimensions of society. ![]() The results show that there is a significant effect of each of the charitable and environmental social responsibility on the Attitudinal loyalty of the customers of the Jordanian telecom companies, while the results showed the presence of a significant effect of the ethical, environmental and charitable social responsibility alike on the behavioural loyalty of the clients. In order to achieve the goal of the study, a questionnaire was designed and distributed to the study sample, and 863 questionnaires were retrieved with a response rate of 86.3%. The Extent of the Impact of Social Responsibility Practices on Customer’s Loyalty: Evidence from Jordanian Telecommunication CompaniesĬorporate Social Responsibility, Attitudinal Customer Loyalty, Behavioural Customer Loyalty, Jordan, Communications’ CompaniesĪBSTRACT: This study aims to investigate the impact of social responsibility practices with their dimensions (ethical, environmental, charitable) on the dimensions of behavioural and attitudinal customer loyalty, within a sample of 1000 customers of Jordanian telecom companies. (2015) Validity and Reliability in Quantitative Studies. In quantitative studies, measurement bias can occur if a tool or instrument: has not be assessed for its validity or reliability (eg, using a shared decision-making tool that measures patient satisfaction rather than decision-making) is not suitable for the specific setting or patient groups (eg, using an adult verbal pain assessment tool with. ![]()
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